Celebrating 50 years of Jobe

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We worked hard to bring you the best, and we really kicked it up with some brand innovations. So let’s review everything we have changed for this new season.

Form Follows Function

Let’s talk design, shall we? Form Follows Function is a design principle that originates in 20th-century modern architecture. And this design philosophy came to be by architect Louis Sullivan. But the incredible thing is that this isn’t something you can apply to architecture. For instance, this was also the design concept for designing BMW motorcycles. 
The rail tape protects the board, while the bungee cord is integrated into this. The result is a sleek look with added protection.

Premium Aero VS Aero

This year we distinguish between 
Aero SUP boards and Premium aero SUP boards. What's the difference we hear you thinking?

Our Aero Series is a more price-friendly SUP that has the high-end quality you are used to but comes at a considerably smaller price. We thinned out these SUP boards, making them 4.75 inches thick. But still use our Heat Bonded Technology technique, which reduces weight and increases stiffness compared to standard Double layer technology. So we didn't cut in Tech. 

For our Premium Aero Series, we added a different paddle to the package: a Fiberglass paddle for better performance.

Our Premium Aero Series has a Double Stringer (one on the bottom and one on the top) which adds a response to the board. The Double stringer has become an extra update for our Premium Series, whereas our Aero Series has the one stringer on there for added response.

Last but not least, the Premium Aero series has a bigger deck pad, giving you plenty of room on the SUP, whereas our Aero series has the standard deck pad, which fits all the requirements to have a great SUP Experience!

EZ-Click Fin

Just when you thought life couldn’t become more accessible, it just did! Our new SUP collection comes with the EZ-Click Fin (EZ = EASY)! Switch the lever open, click the fin in and push the lever down! It’s as easy as that! It’s faster and easier, and your fin is locked in better.

EZ CLick Fin


We all know the Duna, a board that has earned its stripes in the SUP market. But we added an extra version: The E-Duna! This innovation has an electrical jet engine that adds to your SUP experience. Have a look at our E-Duna!

The Jet engine in the SUP doesn’t just propel you forward but can also pump up your SUP. Making this a user-friendly innovation that will put a smile on anyone’s face. It comes with a controller you can attach to your paddle, so you’ll always have it close to you when you want to shift gears.

E Duna Battery

So much Goodness!

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