Celebrating 50 years of Jobe

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In Hawaiian known as Hoe he'e nalu, the SUP sport has Polynesian heritage, but really came to be popular as a pastime in the 40’s. Nowadays it’s the fastest-growing sport in the world with enthusiasts paddling out everywhere!

SUPing lets one connect with the water, the environment and the scenery. Stand-up paddle surfing is exactly what it sounds like the rider standing up on a longboard, using a paddle to speed through the water.

Good all-round boards are big and stable with a lovely soft footpad and a simple paddle to use. SUP wear can be anything from wetsuits to swimwear, yoga outfits to shirts n board shorts.

So have fun paddling out! SUPing is a great workout, but chill, serene and calm simultaneously… And of course, something you can do all year round!

Free your mind.

What is SUPing?

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